How do you jump start a classic brand and capture the wallets of the 20-35 demographic? L.L. Bean launched their new signature line this week inspired by classics from their archive. Alex Carleton preppy hipster guru designed the collection by updating the styling to appeal to a younger audience—No mom jeans in sight. Check out Carleton’s store Rogues Gallery in Portland for more menswear pieces with an extra slather of, I found this in my grandfather’s chest perfectly worn.
I ordered a few pieces and I’m already pretty impressed with the quality. My top pick? The textured pullover (top left)—super soft, great knit and weight— A sweater I can wear now and through the summer on cool nights. A washed in cotton chambray (bottom right) button down is cute tucked in with a rope belt and perfect paired with shorts this summer. The striped scoopneck (upper right) is not part of the signature line but I had to throw it in. Beans makes really great cotton tees. Long and thick cotton. Snag up a few for $24 each before they sell out.
Below a few styled shots from the Signature line. I just want to put this out there…Does anyone else feel like they should have called the collection, “Classic Away Maine” ? In Maine your referred to from “Away” if you’re a tourist or a transplant. The collection oozes blue blood summer-house clothes. I’m not complaining maybe just feeling snarky this morning? I love the new line but it did make me laugh when I first saw the styled spreads of idyllic Maine. Find out more at llbeansignature.com.